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DEWA steps up environment awareness campaign

As part of its efforts in reducing Dubai’s carbon footprint, DEWA has organised several awareness campaigns geared towards energy conservation.

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DEWA, News

As part of its efforts in reducing Dubai’s carbon footprint, DEWA has organised several awareness campaigns geared towards energy conservation.

The move supports the Dubai Plan 2021, to transform Dubai into a smart city whose environmental elements are clean, healthy and sustainable, and the Demand Side Management Strategy to reduce energy and water demand by 30% by 2030, as well as DEWA’s vision to become a sustainable innovative world-class utility.

DEWA’s efforts over the past seven years has reduced water consumption by 5.6 billion imperial gallons, and 1,344 gigawatts (GW) of electricity, saving a total of AED 841 million, and limiting carbon dioxide emissions by over 715,000 tonnes.

“During the summer of 2016, we organised 129 activities and lectures across a number of government, semi-government, and private organisations, in addition to several malls and social facilities,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.

“We targeted over 33,000 people as part of our ‘Let’s make this summer green’ campaign. We ensured the retrofitting of over 1,700 houses with LED light bulbs, in cooperation with the Mohammed bin Rashid Housing Establishment (MBRHE).”

To coincide with International Environment Day, DEWA launched an awareness campaign from June to August 2016 under the theme ‘Let’s make this summer green.’ The campaign was launched on social media and audio-visual channels to promote the rational use of electricity and water during the summer months.

DEWA graduated 32 children as part of its Engineers of the Future activity, and also organised the Best Consumer Award, which witnessed the participation of over 4,000 people. DEWA’s marketing and corporate communications team cooperated with 48 government and semi-government organisations in Dubai, to organise a host of awareness activities.

DEWA also enlisted 74 of its employees in the Demand Side Management Programme, and installed smart meters in their homes.

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