Ducab launches PowerOverFire campaign

Cabling manufacturer has teamed up with UAE Civil Defence

Ducab has teamed up with UAE Civil Defence.
Ducab has teamed up with UAE Civil Defence.

Ducab has announced the launch of the PowerOverFire campaign for 2016 with the Ducab Truck in partnership with UAE Civil Defence.

As silver sponsor of the event, Ducab will be running seminars over all three days at Middle East Electricity 2016, which runs from the 1st to 3rd March at Dubai World Trade Centre, with the goal of educating the industry, both locally and internationally, on the most up to date regulations and industry approved cabling.

Ducab’s PowerOverFire initiative was launched in 2013, with a mobile roadshow in a custom-branded 40-foot truck that will travel the UAE to distribute information to general public, dealers and retailers in the electrical product supply chain.

The truck features touch-screen kiosks and a classroom for seminars to raise fire safety awareness with all visitors. This campaign is held in association with the General Directorate of Civil Defence, UAE Ministry of Interior and aimed to target contractors, retailers and the general public.

Major General Rashid Thani Al Matrooshi, Director General, Dubai Civil Defence said, “The Civil Defence is keen to promote sustained cooperation with partners from the public and private sectors to ensure implementation of safety standards at all locations for the entire population in all circumstances.

“The two sectors work together to achieve UAE Government’s vision of being a haven of safety which attracts creators, developers, investors and businessmen, with its strong infrastructure that enjoys a safe electric power backbone characterised by durability, the best engineering applications, and the use of quality building materials to ensure the protection of life and property.”

Andrew Shaw, managing director, Ducab said: “At Ducab we believe that fire safety is a collective responsibility and with this campaign we aim to address the issues of faulty, counterfeit and unapproved cables and wiring in the UAE building and construction industry.”


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