DEWA launches water conservation campaign
Residential sector accounts for nearly 60% of Dubai's potable water consumption.
Dubai Electricity and Water Authority (DEWA) has launched a new campaign to encourage Dubai residents to cut back on water use.
Dubbed 'Every Drop Matters', the campaign coincides with World Water Week which will be held in Stockholm, Sweden from 23-28 August.
Saeed Mohammed Al Tayer, MD and CEO of DEWA, said the campaign stems from DEWA’s realisation of the growing importance of Dubai’s water wealth, especially in light of the ongoing fast-paced urban development.
With the lack of natural resources such as rivers and the challenges in groundwater extraction, seawater desalination accounts for 99.5% of drinking water produced in Dubai.
DEWA’s installed capacity is 470 million imperial gallons of desalinated water per day (2.13 million m3/d).
The residential sector accounted for 59% of total water use in 2014, while commercial customers used 28%, non-commercial buildings used 10% and industrial customers used 3%.
"DEWA’s various initiatives and awareness programmes effectively contribute to supporting the national efforts to achieve a sustainable future for the residents,” Al Tayer said.
“DEWA managed to achieve impressive results in reducing water use over the past six years through our various campaigns, with a total saving of over 5.4 billion gallons of water.
“We will continue to reduce use percentages in the coming years. This will only be achieved through joint efforts and the effective participation of individuals in supporting our efforts to reduce water consumption and ensure its sustainability through responsible use," he concluded.