Julian Ford appointed Altaaqa Global CCO
Temporary power specialist brings in veteran to plot next stage of commercial success.
Temporary power solutions provider Altaaqa Global has appointed Julian Ford as chief commercial officer (CCO).
The energy industry veteran’s remit is to ensure that Altaaqa Global achieves revenue growth targets and overall commercial success, and to facilitate the formulation and implementation of innovative global commercial strategies.
Ford’s career began at a time when the concept of power plants on a rental basis was in its infancy, said Altaaqa Global.
He had a hand in introducing the concept of power rental to governments of developing economies, allowing them to address short term energy issues during times of hydropower shortage or other generation or transmission issues.
Ford paved the way for the development of the gas-fueled temporary power equipment market in the mid-2000s.
“At that time,” explained Ford, “diesel costs were rapidly rising, and it was imperative to diversify the product offering and capitalize on the growth of natural gas reserves.”
Ford accepts he may face challenges in his new role but said he understands the continuous evolution of the rental power industry.
“The role of temporary power has evolved from being a local, short-term, transactional activity to a major global project-based industry,” said Ford. He added that it is no longer uncommon to see power plants of 100MW and up being rented on a longer-term basis.