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Informa to help organise Egyptian electricity show

Egypt could represent US $143 billion market opportunity.

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Anita Matthew, Informa Energy Group.
Anita Matthew, Informa Energy Group.

Informa Exhibitions, organiser of Middle East Electricity, has partnered with Egytec to co-organise Electricx and associated events in Cairo, Egypt at the end of this year.

Electricx, Egypt’s leading energy and power exhibition, covers key sectors of the energy industry including power (generation, transmission and distribution), lighting, solar, renewable energy, fire, safety and security solutions, automation and smart solutions / metering.

Electricx has been fully supported by the Egyptian Ministry of Electricity since its inception in 1991. Electricx 2014 takes place at the Cairo International Convention Centre from 4-7 December 2014.

Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity, said: “With the recent political and economic developments in Egypt, the country is emerging as a key investment destination. The move to expand our portfolio into Egypt is bolstered by the recent spur of investment into the country’s energy sector.”

“According to a report by the Egyptian Electricity Holding Company, their five-year plan leading up to 2017 includes implementation of power projects with a capacity of 12400MW, and total investments expected to reach USD 143 billion. It is events like Middle East Electricity and Electricx that create a platform allowing the industry to meet and discuss how to best tackle such exceptional growth.”

Amr Shawki, chairman of Egytec added: “We are very excited to partner with Informa Exhibitions on our Cairo event. Informa’s global reach and Egytec’s credibility and strength in Egypt and North Africa pave the way for a world-class event. We are hoping this is the beginning of a very successful partnership.”

East Electricity has grown by 10 per cent year-on-year in terms of exhibition space and visitor numbers, and received over 50,000 attendees for the 2014 edition.

Last year, Electricx welcomed 32,541 trade visitors and featured 12,000sqm of exhibition space, making it the largest energy focused event on Egypt’s exhibition calendar.

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