ABB names new authorised technology providers
Powertech Switchgear and FBM Trading become Authorised Value Providers
Power giant ABB has named FBM Trading and Powertech Switchgear as the firm’s first Authorised Value Providers in the UAE, allowing the two firms to distribute ABB products throughout the country. FBM is set to distribute ABB’s low voltage motors, whilst Powertech will become a system integrator for the company’s heating, ventilation and air conditioning products.
ABB’s Leela T D Souza, process development and channel partner programme manager, said, “The programme establishes partnerships which enable consistent quality of the network offering and improves the level of the channel management and channel support. We are proud that FBM and Powertech have seen ABB as their premium partner, fulfilling the objective of the programme where ABB, together with their partners, are seen as premium suppliers by end customers.”
Powertech’s Arthi Srinivasan, speaking on the announcement, said, “We are proud to be awarded the AVP of ABB low voltage drives for sales, support and engineering services. The value provider programme was detailed and comprehensive, allowing for a large degree of communication and coordination between the ABB and Powertech teams.”