Dubai's WETEX to showcase Smartech

Marketing platform encourages responsible resource use

HE Saeed Mohammed Al Tayer, CEO and MD of DEWA.
HE Saeed Mohammed Al Tayer, CEO and MD of DEWA.

The 14th Water, Energy, Technology and Environment Exhibition (WETEX) 2012, the global leading exhibition in Water, Energy, Environment, Oil and Gas will present for the third year the SmarTech - the only B2B and B2C marketing platform dedicated to encouraging the responsible use of resources in all sectors of the community.
Organised by Dubai Electricity and Water Authority (DEWA) for the past 13 years in accordance to the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister and Vice President of the United Arab Emirates and Ruler of Dubai, and under the patronage of HH Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, Finance Minister of the UAE and President of DEWA, WETEX 2012 will take place from the 13th to 15th of March in Zabeel Hall and Halls 1,2,3 and 4, at The Dubai International Convention & Exhibition Centre with SmarTech taking place in Halls 3 and 4.
“We drive our environmental strategy with the aim of establishing the principle of sustainable development in all sectors of the community. By raising the level of environmental awareness and by encouraging the adoption of eco-friendly behaviours in the community, we will preserve our natural resources for future generations. To facilitate this change, Smartech is supported by Dubai Electricity and Water Authority’s marketing campaign; targeting businesses, consumers and an international road show,” said HE Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA.
“SmarTech at WETEX will showcase the future of green commerce. Energy conservation must be part of everyone’s daily lives and by facilitating best practices in both the commercial and residential sectors through supporting the development of strategies, marketing platforms and opportunities where people can exchange ideas, innovations and information we will begin to drive environmental change and help to combat global warming and build a sustainable future for planet earth,” added His Excellency.SmarTech is the only trade platform in the Middle East dedicated to help showcase, promote and market green-centric technologies, goods and services to both B2B and B2C customers. In line with the SmarTech slogan – Think Green. Live Green. For our planet’s well being, the 2012 event will see brand owners, manufacturers, dealers, distributors and retailers from around the world come together to introduce their energy-efficient and water-efficient technologies to customers through product demonstrations, high quality industry seminars and lectures during WETEX 2012.
Exhibitors at SmarTech will benefit from being part of the fast growing industry for new environmentally-friendly technologies and gain access to global leaders, policy and decision makers who visit the event.
Backed by over 30 high-profile sponsors, the WETEX exhibition attracts some 12,000-plus visitors each year to the 33,000sqm, three-day spectacle and brings together more than 1,000 companies from over 32 countries around the globe to participate in vital economic activities for the energy sector.


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