DUCAB to display full cable offering at MEEE event
Ducab to showcase cables & copper products at Middle East Electricity
Dubai Cable Company (Ducab), one of the largest manufacturers of power cables in the Middle East, will be showcasing its entire range of energy cables, connect accessories and copper products at the Middle East Electricity Exhibition 2011 (MEEE). The move comes as the organization looks to highlight its production capabilities while broadening its product range in 2011.
Ducab’s MEEE participation is going to serve as a platform to interact with the majority of UAE based loyal customers who have been the strength of Ducab, more so during the challenging times in the recent past. By offering top quality cables & copper products including drawn wires, conductors and rods, Ducab has established itself as a brand of first choice by most users in the market. The company has established a copper rod mill as part of a backwards integration system where internationally sourced copper cathode is converted into highest grade rods and drawn into wires. These rods, which Ducab started manufacturing in 2008, are one of the main constituent of Ducab’s cables, but are also sold separately and exported to many countries outside of the Middle East region.
“There are several exciting developments occurring at Ducab, including the introduction of the HV /EHV range of cables going up to 400,000 volts. There is also a drive to establish regional and international market presence through a network that sees us come into closer proximity with our customers. We are looking forward to meeting our customers and stakeholders in person during the Middle East Electricity exhibition, and take advantage of the significant markets interest our products garnered through 2010 participation,” said Andrew Shaw, Ducab Managing Director.
Ducab is already exploring regional markets, but wants to use events like Middle East Electricity 2011 to expand its manufacturing presence and customer profile to key regional markets. While the UAE remains the cable manufacturer’s core market, countries like Qatar, Saudi Arabia, Africa, Asia and parts of Europe look particularly promising in terms of business development. At current point in time, Ducab’s products are sold in over 40 countries worldwide, with approximately 65-70% of Ducab’s total sales made in the UAE.
“We consider MEEE an excellent platform to network with purchasers and decision-makers in the industry, and we are looking forward to a successful week ahead. We aim to highlight new additions to our product range, while simultaneously highlighting Ducab’s commitment to excellent customer service and engineering,” he added.
MEEE has firmly established itself as the meeting place for industry professionals wishing to network with, and source solutions from, local and international companies offering end-to-end solutions for the power generation, lighting, water, nuclear and new & renewable energy industries. The 2010 iteration of the show was attended by over 45,000 industry professionals, purchasers, and decision-makers.
Ashish Chaturvedy, Marketing Manager, Ducab said, "Ducab actively participates at MEEE every year. The show provides a great opportunity for us to interact with existing and potential contractors, developers and consultants from Middle East, Africa, Europe and Asian region whilst allowing us to showcase our complete range of copper products, cables and cable accessories. MEEE 2010 served as an excellent platform to launch the new Ducab Connect product range of cable accessories and renew relationships with supply chain partners alike, and we look forward to a highly successful 2011 event.”
“We want to highlight the fact that Ducab, in addition to adding new volume capabilities with Ducab HV in 2011, is working to expand its offerings with products tailored to market demand, and the specific needs of our client,” he concluded.
Ducab will be prominently represented at stand 7E10, Hall 7, at the 36th edition of Middle East Electricity, which takes place at the Dubai International Exhibition Centre from 8th to 10th February 2011.