Home / NEWS / What next for Vertiv after rebranding from Emerson Power Network?


What next for Vertiv after rebranding from Emerson Power Network?

by Baset Asaba on Jun 22, 2017


Pierre Havenga, managing director, Vertiv, Middle East and Africa.
Pierre Havenga, managing director, Vertiv, Middle East and Africa.

It takes great courage and foresight for a big company to take the often side-stepped path of business rebranding. It is an exercise associated with high costs, lengthy legal procedures, but even worse, the risk of entirely losing the company’s identity.

Yet, early this year, that is what Emerson Network Power decided to do when in a bold move it rebranded to Vertiv, following its acquisition by Platinum Equity in a transaction valued at $4bn. Vertiv is now all set to grow its market share in the Middle East and Africa this year, as it focuses on some of the key sectors in the region.

As an independent company, it is able to operate with greater freedom in terms of deciding on business strategies and investment decisions. Vertiv plans to position itself as a leading provider of mission-critical infrastructure technologies for vital applications in data centres, communication networks, and commercial and industrial environments around the region.

"With the launch of Vertiv, we are now able to operate with greater speed and agility, while building on a strong foundation of industry-leading brands, solutions and a regional footprint,” says Pierre Havenga, managing director, Vertiv, Middle East and Africa.

"We continue to see stronger demand in this region from industry verticals such as telecommunications, manufacturing, healthcare and education sectors along with the consistent initiatives by the government agencies on e-governance and digitalisation."

Vertiv is now a privately held company, with global revenues of $4.4bn, according to 2016 fiscal year under Emerson Network Power. Headquartered in Columbus, Ohio, USA and with regional HQs in China, India, the Philippines and the UK, Vertiv designs, builds and services mission-critical technologies for data centres, communication networks and commercial and industrial applications.

Its flagship brands include Asco, Chloride, Liebert, NetSure, and Trellis. With over 20,000 employees worldwide, it serves a broad range of customers in the power, thermal and infrastructure management areas.

Some of its well-known customers include Apple, AT&T, China Mobile, Ericsson, Facebook, Microsoft, Reliance and Verizon.


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