Empower CEO: Strategy is to become regional leader

Empower CEO Ahmed Bin Shafar said that the company is aiming at regional dominance in the district cooling sector.

Empower, the largest district cooling service provider in the region, unveiled its strategy for 2012 at the company’s annual staff meeting recently, outlined by Ahmed Bin Shafar, CEO of Empower.

Empower has continued to increase its workforce, and at the beginning of January 2011 the number of employees rose by 34 per cent, compared to corresponding period last year. This increase was to cater to the rising demand for district cooling services in recent years.

“Empower has been moving steadily towards occupying a leading position not only in the Middle East but also in the world in the field of district cooling," said Bin Shafar. "Our strategy is built on offering world class services to our customers. We try our best to provide an ideal work environment for our employees since we believe that the human capacity is the primary contributor in strengthening our leading position in the region and the world.”

The CEO added that Empower is committed to enhancing the skills of its work force driven by its firm belief that they will enhance its competitive advantage globally.

The company is providing district cooling systems which reduce energy consumption and are hailed as being more efficient than traditional air conditioning systems.

Bin Shafar concluded: “We are proud of our work force which will develop the district cooling industry in the region and raise the bar of its standards. Our teams work tirelessly to adopt best practices and raising awareness of the benefit of district cooling in the region.”
 

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